iHerb Surpasses 1.78 Million Units in Global K-Beauty Sales in the First Half of the Year

K-Beauty Sales from January to May: Europe, Middle East, US, Japan in Order
Basic Products like Cleansing, Serum, Mask Pack Account for 90% of Sales

iHerb announced on the 16th that the sales volume of K-Beauty items in the first half of this year surpassed 1.78 million units.

iHerb, Top 5 Global Sales Regions for K-Beauty in the First Half of This Year
[Photo by iHerb].

According to iHerb's sales trend report for the K-Beauty category in the first half of this year, from January to May, the sales volume of K-Beauty category products on iHerb's own mall reached approximately 1,785,000 units. iHerb analyzed that as K-Beauty has established itself as a global trend, global demand has increased. By product type, basic cosmetics such as cleansing, serums, and mask packs accounted for more than 90% of sales.

iHerb stated, "Domestic beauty brands are utilizing iHerb as one of the sales channels for entering overseas markets," adding, "As of June, the number of K-Beauty products listed on iHerb has increased to 10,400."

In the first half of this year, domestic small and medium beauty brands such as COSRX and SOME BY MI gained popularity. iHerb's own beauty private brands (PB) Radiant Seoul and Idealove skincare products, inspired by K-Beauty, also attracted attention.

The regional and country-wise sales ranking of K-Beauty products on the iHerb site showed Europe in first place (28%), Israel second (24%), Saudi Arabia third (23%), the United States fourth (14%), and Japan fifth (11%).

iHerb particularly focused on the Middle East region, where the popularity of K-Beauty products has recently surged. According to market research firm Euromonitor, the Middle East beauty market size was about $24.6 billion (31 trillion KRW) last year. iHerb said it is keenly aware of the growing popularity of Hallyu, including K-Beauty, in the large Middle Eastern market and is making efforts to expand sales of K-Beauty products.

iHerb highlighted Saudi Arabia as a strategic key point for global market expansion. Recently, iHerb signed an agreement with CJ Logistics and is working on establishing a Global Distribution Center (GDC) in Saudi Arabia, aiming for completion in the second half of 2024. By leveraging Saudi Arabia's strategic location connecting three continents?Europe, Asia, and Africa?iHerb plans to use the Saudi GDC as a hub for its European and Middle Eastern businesses in the future.

This content was produced with the assistance of AI translation services.