Kumho Tire Strives to Conquer Europe by Proving Skills at Gyeongju Competition

Kumho Tire held the 'Kumho TCR World Tour Event' in Rome, Italy. From the 9th for three days, European dealers were invited to watch the Kumho TCR World Tour Rounds 5 and 6 held at the Vallelunga Circuit in Rome. They experienced race activities such as the grid walk, where they could get close to the participating cars and drivers on the circuit. A 'Kumho Night' event was also organized to introduce Kumho Tire's key products and sales and marketing strategies.

TCR is a touring car competition based on production cars, attracting significant public interest. As such, it offers excellent advertising effects. Supplying high-performance racing tires for important motorsport events also signifies recognition of the product's performance. The company secured the title sponsorship contract this year as the TCR Europe transitioned to the World Tour after last year.

A company representative is explaining to invited European region dealers at the Kumho Tire TCR World Tour event.

About 50 of the company's European regional clients attended the event prepared to coincide with the competition period. It was said that they were able to directly communicate with customers and raise Kumho Tire's brand awareness locally. The event was attended by Kumho Tire CEO Jeong Il-taek, Vice President of Sales Division Lim Seung-bin, Director of the European Headquarters Lee Kang-seung, and Executive Director of G Marketing Yoon Jang-hyuk.

CEO Jeong Il-taek said, "Despite the challenging environment of the COVID-19 pandemic and supply chain crises, Kumho Tire achieved increased sales and a turnaround to profitability. This year, we aim to achieve the highest sales since our founding and become a sustainable growth company through enhancing product competitiveness, expanding OE supply to increase market influence, improving sales personnel and logistics service infrastructure, and raising brand value."

Major dealers from the European region participating in the 'Kumho TCR World Tour Event' held at the Vallelunga Circuit in Rome, Italy, are taking a group commemorative photo.

Director Lee Kang-seung said, "The European market grew by about 45% compared to the previous year, and this year it continues to show significant growth. We are recognized for our product technology in Europe and are working hard to expand distribution channels through customer-tailored promotions and sales and marketing activities."

The 'Kumho TCR World Tour' started with the opening round in Portugal last May and holds races in eight countries across four continents, including Belgium, Italy, Hungary, Uruguay, Argentina, Australia, and Macao. Global automakers such as Audi, Honda, and Hyundai participate extensively, equipping their cars with Kumho Tire racing tires. The Vallelunga Circuit, where Rounds 5 and 6 were held, is a racing track located on the outskirts of Rome, Italy, used for Formula and endurance races.

'Kumho TCR World Tour' Racing Vehicle

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