BonIF, Launches Franchise Business for Japanese Ramen 'Menji'

Bon I F announced on the 14th that it has opened the Japanese ramen specialty restaurant 'Menji' in Hongdae, Mapo-gu, Seoul.

Image of Bon I F's 'Menzi' brand. [Photo by Bon A F]

Menji is a Japanese ramen brand that Bon I F, which has built its foundation with Korean dishes such as juk (rice porridge), bibimbap, and seolleongtang for 21 years, is newly launching as a franchise business to leap forward as a comprehensive dining franchise company. Bon I F acquired the original store in Mangwon and operated it directly for one year, maintaining its unique taste and quality while improving the menu composition and services, completing preparations for its reopening.

The main reason for the acquisition was that Menji’s identity of meticulously crafting ramen with artisan spirit aligns well with Bon I F’s corporate philosophy of “providing food made with sincerity while staying true to the basics.”

The main menu is “Toripaitan,” which combines “Tori,” meaning chicken, and “Paitan,” meaning rich broth. It differentiates itself in all three key elements of ramen: broth, noodles, and toppings. The noodles have a chewy and firm texture achieved by pressing the dough eight times with a noodle machine, the broth is simmered for six hours at over 100 degrees Celsius, and the toppings include tender and mild sous-vide pork neck chashu, chicken breast, and freshly boiled seasoned eggs (tamago) made daily. This generous bowl can be enjoyed at a reasonable price in the 10,000 KRW range.

Additionally, to enjoy each bowl more diversely, the Japanese ramen culture of “Ajihen (seasoning)” is preserved, allowing customers to fully enjoy the original taste and then experience new flavors and aromas by providing handmade rayu (chili oil) and pepper together.

Bon I F plans to expand Menji franchises mainly in university areas and busy districts with a high concentration of customers in their teens and twenties after successfully establishing Menji Hongdae.

This content was produced with the assistance of AI translation services.