LF Spade Club Seoul Opens Pop-up Store in Itaewon

Operating under the theme "Making Farmers Great Again" until the 18th

LF's fashion and lifestyle brand Spade Club Seoul announced on the 14th that it will hold a collaborative pop-up store in Itaewon, Seoul, until the 18th to enhance customer experience.

Born as LF's second in-house venture project in 2021, Spade Club Seoul is a fashion and lifestyle brand based on the 'Greenery' culture, which embraces leisurely nurturing nature and enjoying relaxation. Its core target audience is the 2030 generation who boldly express their own tastes. The brand name was completed by combining the representative gardening tool 'Spade' with the greenery life.

Spade Club Seoul is operating the collaborative pop-up store under the slogan "Making Farmers Great Again," partnering with the agricultural brand Hipto, which strives for the revival of agriculture, and Barboo, a brunch cafe and wine bar. Through this unique pop-up event where the three brands pursuing greenery culture come together, they aim to communicate with customers and build a distinctive identity as a 'culture brand' that encompasses lifestyle beyond just fashion.

At Spade Club Seoul's pop-up store, customers can find fashion items such as T-shirts and hats featuring unique collaborative graphics, as well as greenery-inspired goods including flower pots, plates, cups, and keyrings. Especially, customers who purchase flower pots during the pop-up period will receive various seedlings of agricultural products that can be grown at home, offering a special experience.

Limited food and beverage menus commemorating the collaboration of the three brands are also prepared. On-site, Barboo will sell limited-time menus made directly using cherry tomatoes from Hipto and agricultural products from young farmers throughout the pop-up store period. Additionally, a flea market featuring various agricultural products grown directly by Hipto and young farmers will be set up to provide diverse attractions.

Spade Club Seoul offers a 10% discount on 2023 spring and summer season clothing items to customers visiting the pop-up store. Furthermore, on the evening of the 17th from 6 PM to 10 PM, a DJ party will be held on the pop-up store rooftop in collaboration with 'Seoul Community Radio,' a community creating an independent culture based on DJing, which is free to attend.

This content was produced with the assistance of AI translation services.