7-Eleven Introduces Popular Overseas Product with Sale of Barefoot Wine in the US
Japan Scotch Whisky Highball Launch
Seven Eleven announced on the 14th that it will sell Barefoot Cabernet Sauvignon and Barefoot Pink Moscato, which are popular in the United States, starting on the 21st.
Barefoot Wine is a representative daily wine with over 2,000 awards in the U.S. over the past 10 years. On the 15th, two types of Scotch whiskey highballs currently sold at convenience stores in Japan will also be introduced.
Seven Eleven is leading efforts to expand sales channels for its partners and promote K-food through the export of private brand (PB) products and specialized items. Starting with the export of 1,300 boxes of snacks and gim to Seven Eleven Malaysia at the end of 2015, it has steadily continued exports to Taiwan, Hawaii, and other locations.
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A Seven Eleven official stated, “We are striving for mutual growth with our partners by expanding export channels using our global network, and introducing renowned overseas products to domestic consumers. We will continue to actively engage in import and export activities and serve as a bridge to exchange global food cultures.”
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