KCSC Issues Warning on Advertisement Misleading Consumers with '100% Refund' Claim

On the 12th, the Korea Communications Standards Commission held a plenary meeting at the Broadcasting Hall in Mokdong, Seoul, and decided to issue a 'warning' regarding the ENA Story broadcast advertisement for 'Cruise Your Life,' which misled consumers by omitting important information about installment travel products.

The advertisement broadcast content such as emphasizing the product cost as '0 won' without providing accurate information about affiliated card benefit conditions, and highlighting '100% refund' despite the fact that the full amount paid is not refundable upon early termination.

Additionally, Channel A's 'Marriage No, Cohabitation' and Mnet's 'Boys Planet,' which excessively highlighted indirect advertising products and specifically mentioned commercial expressions, as well as GS Shop's 'Mastina Mastic Ampoule,' which misled viewers by expressing the key ingredients in functional cosmetics as being present in greater amounts than actual, were all decided as 'caution.' For 'Kim Eo-jun's News Factory,' a 'recommendation' was decided. The broadcast became problematic as the host made remarks such as 'really strange people' and 'stupid prosecutors' regarding the denial of the suspension of execution for former professor Jeong Gyeong-sim's brother, and described Seoul's budget cut for TBS as a 'very mean method.'

The Korea Communications Standards Commission's decisions are classified into 'no problem,' administrative guidance stages such as 'suggestion,' 'recommendation,' legal sanctions including 'caution,' 'warning,' 'program correction/modification/suspension or disciplinary action against related personnel,' and 'penalty charges.'

This content was produced with the assistance of AI translation services.