Lotte Mart Launches Canned Highball... "Targeting MZ Generation"

4 Flavors Including Lemon and Eolgurei

Lotte Mart announced on the 13th that it will launch four types of canned highballs that can be enjoyed lightly during the summer season on the 15th.

A model is introducing canned highball at Lotte Mart Seoul Station branch.
[Photo by Lotte Mart]

The products introduced this time consist of four flavors: Classic, Lemon, Earl Grey, and Tropical. To captivate the MZ generation (Millennials + Generation Z), the products underwent dozens of tests, and multiple in-house tastings were conducted with employees in their 20s and 30s.

The Classic Highball offers a refreshing sensation with a moderate body at 7% alcohol content and a light oak aroma. The Lemon Highball balances both tanginess and freshness by adjusting the amount of real lemon juice and carbonation. The Earl Grey Highball features the rich flavor of black tea, while the Tropical Highball emphasizes a sweet fragrance rather than the sweet taste of tropical fruits.

A Lotte Mart official said, “We conducted many tests and tastings to create a fragrant highball with a moderate sweetness that does not get tiresome and can be enjoyed for a long time. We will continue to strive to develop popular products that match liquor trends, including highballs with various flavors and aromas, in line with the growth of mixology.”

This content was produced with the assistance of AI translation services.