Imsil-gun Launches New Food Products Using Signature Specialty Cheese

On the 12th, Imsil-gun, Jeonbuk announced that it has developed and launched new food products that pair well with its representative specialty, cheese, using agricultural products directly cultivated in the region.

As part of the Rural New Vitality Plus Project, the Imsil-gun Rural New Vitality Plus Promotion Team (hereafter Promotion Team) and the Imsil Cheese & Food Research Institute collaborated to develop ‘food products that go well with Imsil cheese and dairy products,’ finalized the packaging, and introduced the new food products.

The newly released products are Imsil Red Farm's "Tomato All-Purpose Sauce (Chutney) & Cheese Tomato Jam" and Oji's "Persimmon Jam (Jocheong)."
[Photo by Imsil-gun]

The newly launched products include ‘Tomato All-Purpose Sauce (Chutney) & Cheese-Eaten Tomato Jam’ by Imsil Red Farm (Young) (CEO Kim Young-mi) and ‘Persimmon Jam (Jocheong)’ by Oji (Young) (CEO Jung Soon-ja).

These products can be enjoyed together with Imsil’s representative brands, Imsil cheese and dairy products, or used directly in cooking to create fusion dishes.

By offering consumers a wider variety of flavors and enjoyment that align with current food trends, these products are expected to attract consumer anticipation and positive responses.

The production groups behind the newly launched products participated in the development using agricultural products they cultivated themselves.

They are already verified organizations producing secondary processed products such as tomato juice (Imsil Red Farm) and traditional Korean sweets (Oji), known for safe and wholesome food. With the added efforts of the Promotion Team and the Imsil Cheese & Food Research Institute, these products have become healthy and special offerings for consumers.

In fact, these products were exhibited at the ‘National Rural New Vitality Plus Action Group Expo (hosted by the Jeonbuk New Vitality Plus Council)’ held at the Jeonbuk Provincial Government Office on April 28, where they received enthusiastic responses from participants through tasting, flavor evaluation, and packaging preference surveys.

Going forward, in consultation with related organizations such as the county and the Imsil N Cheese Cluster Foundation, these products are expected to be developed into package products with Imsil-gun’s representative dairy products, serving as unique holiday gifts or as representative thank-you gifts for the ‘Hometown Love Donation Program’ of Imsil-gun.

The Promotion Team plans to focus on developing and distributing new food products by promoting ‘secondary community-tailored product development’ targeting food items and pre-market action groups discovered and nurtured through the Rural New Vitality Plus Project.

County Governor Shim Min said, “With the launch of new products through the Rural New Vitality Plus Project, we will establish a leading model for the rural convergence industry of county agriculture. In particular, by developing representative foods of Imsil alongside Imsil N dairy products, this will be an opportunity to increase farmers’ income and further enhance the reputation of the Imsil N Cheese brand.”

Imsil = Asia Economy Honam Reporting Headquarters, Reporter Park No-sik baekok@asiae.co.kr

This content was produced with the assistance of AI translation services.