Looking for Friends of Rotiroli and Gudoil

Kocca Seeks Participants for 'IP Licensing Build-up' Program

The Korea Creative Content Agency (KOCCA) is recruiting participants for the 'IP Licensing Build-up' program until the 19th. The IP Licensing Build-up is a project that supports demand-tailored growth by establishing cooperative relationships between large corporations and small and medium-sized content companies. It connects the distribution networks and infrastructure of large corporations with promising content IPs to induce synergy effects.

KOCCA has already secured seven large corporations for collaboration-type and market-type partnerships. The former includes Lotte World, Shinhan Financial Group, and S-OIL. They are looking for four small and medium content company characters that can harmonize with representative characters such as 'Loti Lory', 'Shinhan Friends', and 'Gudoil' in videos and merchandise. The latter includes Kakao, Hyundai Department Store, and Lotte Mart. They will select around ten character projects that can be sold and promoted through their respective distribution networks.

KOCCA supports not only matching but also IP content production and distribution. Consulting will also be provided to strengthen the content production and business capabilities of participating companies. Additionally, at the 'Character Licensing Fair' opening on the 13th of next month, a build-up planning pavilion will be operated to showcase last year's projects and this year's participants. Ji Gyeonghwa, head of KOCCA's Hallyu Support Division, said, "We will strengthen the ESG system of the content industry through various methods, including inducing win-win cooperation between IP-based companies." For more details, please refer to KOCCA's website.

This content was produced with the assistance of AI translation services.