Lotte Duty Free Sells Out First Paid Membership Following Successful Beauty Class Completion
"Strengthening Customer Benefits to Capture VIPs"
Lotte Duty Free announced on the 12th that the beauty class recently held in collaboration with the cosmetics brand 'Giorgio Armani' for VIP customers was successfully completed.
Lotte Duty Free has created an exclusive lounge for the 'Young Travel Club Membership' within the Star Lounge to attract customers in their 20s and 30s.
[Photo by Lotte Duty Free]
The Armani beauty class, held over two days starting from the 10th, took place at the 'Star Lounge,' a VIP-exclusive space at Lotte Duty Free's Myeongdong main store, and was attended by 40 of Lotte Duty Free's top-tier customers.
In addition to the beauty class, Lotte Duty Free is enhancing customer benefits by introducing paid memberships aimed at nurturing potential VIP customers. The 'Young Travel Club Membership,' launched on the 30th of last month targeting customers in their 20s and 30s, sold out with 200 members on a first-come, first-served basis.
The first cohort of the newly recruited 'Young Travel Club Membership' offers various benefits, including LDF PAY worth 100,000 won, which can be used like cash at Lotte Duty Free, and upgrades in membership status both online and offline.
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A Lotte Duty Free representative stated, "We will continue to expand our VIP customer base and provide industry-leading shopping benefits and customer services by collaborating with tenant brands and organizing various events."
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