Hyundai Motor Technology Campaign Video Wins Top Award at US Marketing Ceremony
Hyundai Motor Group announced on the 11th that its technology campaign video won the Grand Winner Award in the automotive category at the 2023 Questar Awards in the United States.
The awarded video depicts the process of Hyundai Motor Group developing mobility solutions to support on-site counseling and daily recovery for children who have suffered abuse. The title, "Wheels on Hope," signifies putting hope on wheels. According to Hyundai Motor Group, the awards ceremony, hosted by the U.S.-based MarCom, has been recognized globally for the past 32 years for selecting outstanding corporate promotional videos.
Interior view of the Hyundai Staria 'iCare Car' featured in Hyundai Motor Group's technology campaign video
The video has continued to attract viewers on Hyundai Motor Group's YouTube channel for about five months since its release. As of the 10th, it has garnered 40.26 million views. The company expects it to serve as a good example of social utilization in the process of developing purpose-built vehicles (PBV), as well as raising awareness and empathy regarding child abuse.
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Since 2015, the company has consistently produced technology campaign videos, with this being the sixth. The combined views of the previous five videos on YouTube have exceeded 100 million.
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