KT Launches 2nd Edition of ESG Concept 'KT Mincl x Raon NFT Project'

On the 11th, KT announced that it will proceed with the second issuance of the 'KT Mincl x Raon NFT Project,' which links the Raon character with non-fungible tokens (NFTs).

Raon is a pure Korean word meaning 'joy' and is an emotional collaboration character in the form of a cat that brings daily happiness. A total of 3,000 ESG concept NFTs themed around good consumption starting from small donations will be issued, and trading will be supported on the NFT exchange 'Pala.'

Purchasers of this NFT can receive Round Lab cosmetics in July and use KT Group's hotels and content in August.

KT will participate in volunteer activities with project partner companies and holders, and donate a portion of the NFT sales proceeds under the name of the KT Mincl x Raon NFT Project to practice ESG and social contribution through NFTs.

Additionally, based on the Raon community, KT Group and partner companies plan to introduce WEB 3.0 targeted marketing for their products and services.

Kim Young-sik, Executive Director of KT DX Platform Business Division, said, "KT will continue to expand new marketing areas with various B2B NFT services suitable for the WEB 3.0 era through NFTs."

This content was produced with the assistance of AI translation services.