Yeosu-si Supports Influencer Marketing for Social Enterprises

Published 09 Jun.2023 14:22(KST)

Influencer Matching Review Marketing in Progress

Yeosu City, Jeollanam-do (Mayor Jeong Gi-myeong) announced that it has started supporting influencer marketing to revitalize online sales of social economy enterprises.

According to the city on the 9th, although online shopping has become the main trend in consumer behavior since COVID-19, social economy enterprises find it difficult to access professional knowledge or opportunities for online marketing.

[Image provided by Yeosu City]

Accordingly, the city decided to support product promotion and sales through a specialized influencer management platform so that social economy enterprises can actively respond to recent changes in consumer trends.

Earlier in April, the city recruited participating companies for the ‘Online Influencer Marketing Support Project’ targeting local social economy enterprises, and a total of nine companies were selected.

The main products and services of the participating companies include ▲ regional specialties such as Gatkimchi and fish sets ▲ bakery products using corn ▲ psychological cafes ▲ camping site experiences.

The selected companies will be matched with influencers on platforms such as Naver Blog and Instagram from the Incheon, Gyeonggi, Gyeongsang, and Jeolla regions, and will conduct review marketing by creating promotional strategies suitable for each company.

Kim Tae-hyun, director of the Yeosu Social Economy Center, said, “Marketing through influencers will more effectively promote the excellent products of social economy enterprises,” and added, “We hope this opportunity will help social economy enterprises secure new sales channels and lead to actual sales promotion.”