HYBE is showing an intraday rise of over 5%.


[Image source=Yonhap News]

[Image source=Yonhap News]

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As of 10:13 AM on the 9th, HYBE is trading at 283,500 KRW, up 5.78% from the previous trading day. The company's stock price surged to as high as 286,500 KRW during the session.


Positive investor sentiment was driven by news that the rookie group Boy Next Door, debuted under HYBE's label KOZ, ranked first on the weekly fandom chart of the K-pop dedicated chart show "Kpop Radar," which is broadcast nationwide across the United States. According to the weekly fandom chart released by Kpop Radar on the 9th, Boy Next Door's "One and Only" took the top spot.


HYBE is also expected to record better-than-expected earnings in the second quarter. According to NH Investment & Securities, the projected sales for Q2 are 578.5 billion KRW, with an operating profit of 80.8 billion KRW. Sales are expected to grow 13% year-over-year, reflecting strong new album effects and successful world tour results.



Researcher Hwa-jeong Lee of NH Investment & Securities stated, “Based on initial sales, SEVENTEEN (4.55 million copies), SUGA (1.28 million copies), and LE SSERAFIM (1.25 million copies) have recorded record-breaking sales, and SUGA and TXT’s world tours successfully attracted audiences of around 600,000 people,” adding, “The third quarter is also expected to show strong performance as NewJeans, Jungkook, TXT’s new albums, and SEVENTEEN’s world tour are confirmed.”


This content was produced with the assistance of AI translation services.

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