On the 8th, SK Securities announced that VT GMP is ranked number one in sales on Japan's largest e-commerce platforms.


Heo Seonjae, a researcher at SK Securities, stated in a report on the same day, "VT Cosmetic, the cosmetics division of VT GMP, is currently ranked first in brand sales during the Q2 mega discount/super sale events held by Japan's largest e-commerce companies, Qoo10 and Rakuten, respectively," adding, "It is noteworthy that both companies are securing the top spot despite the overlap in their event periods."


As of the 7th day of the event, Qoo10's sales exceeded 4.6 billion KRW from last year's entire event period by 16%. It achieved 96% of the total sales of 5.5 billion KRW in Q1 of this year. On Rakuten, as of the 4th day of the event, sales reached 2.1 billion KRW, matching last year's total event sales. This corresponds to 87% of Q1 sales this year.


Researcher Heo analyzed, "We believe this sales performance is not a short-term, one-off phenomenon," explaining, "The company has consistently ranked 1st to 3rd in the Qoo10 + Rakuten mega discount/super sale events every year, breaking historical sales records. Additionally, due to the nature of the company's main products, basic cosmetics (compared to color cosmetics), customer loyalty is high."


He predicted, "As a result, VT Cosmetic appears to have successfully established a solid brand awareness in Japan, and steady sales growth is expected to continue in the future."





This content was produced with the assistance of AI translation services.

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