LG Electronics Supports the Bid for the '2030 Busan World Expo' Together with 'K-Opera'

Opera 'Chunhyangjeon' Sponsorship
Promotion of Busan World Expo Bid in Brasilia

LG Electronics has taken the lead in supporting the bid for the '2030 Busan World Expo' by showcasing 'K-Opera' in Brazil.

LG Electronics and LG Corporation announced on the 1st that they sponsored the opera Chunhyangjeon 'Chunhyang - Love, Love, My Love,' performed by Korea's representative private opera company, Sol Opera, at the Pl?nio Marcos Theater in Bras?lia. Founded in Busan, Sol Opera is touring five theaters across South America and Europe until the 15th, wishing for the successful hosting of the 2030 World Expo.

Through sponsoring the opera, LG Electronics and LG Corporation presented Korea's status and charm to overseas customers with a unique artistic performance and urged the distinguished guests attending the performance to support the bid for the '2030 Busan World Expo.'

LG Electronics sponsored the Busan Sol Opera Company's opera "Chunhyangjeon," which took place at the Plinio Marcos Theater in Brasilia on the 30th local time. The photo shows audience members watching the promotional video for the Busan World Expo bid on a large LED TV screen in front of the theater entrance. Photo by LG Electronics

LG Electronics installed a large LED TV at the entrance of the theater to screen promotional videos for the Busan World Expo bid. The promotional video included the message, "LG supports the candidacy of Busan for the World EXPO 2030 (A LG apoia a candidatura de Busan para a World EXPO 2030)."

At a separate reception held after the opera performance, LG Electronics' Vice President and Head of Latin America, Jeong Gyu-hwang, along with other executives, personally met with about 200 distinguished guests, including members of the Brazilian National Congress, who attended the performance, to request their interest and support for the Busan World Expo bid.

This content was produced with the assistance of AI translation services.