GS25 to Launch Generous Mammoth Bread and More Next Month

As Part of Expanding the Hyeja Brand

GS Retail's convenience store GS25 announced on the 29th that it will newly launch products such as Hyejaroun Mammoth Bread as part of the expansion of the Hyeja brand.

The model is holding the Hyejaroun Mammoth Bread Black Sesame product, which will be released at GS25 on the 1st of next month.
[Photo by GS Retail]

Hyejaroun Mammoth Bread (Black Sesame Flavor) is made by spreading black sesame cream inside black sesame soboro bread and adding whole red bean paste and chestnut pieces. Black sesame powder is also added to the dough to enhance the texture and flavor. It will be released on the 1st of next month.

Hyejaroun Jeyuk Sandwich is a product that implements the Hyejaroun Jeyuk Dosirak (spicy stir-fried pork lunchbox) in sandwich form. It features Roman meal bread filled with stir-fried spicy pork, fried egg, and sauce, highlighting the richness of the meat and the flavor of the egg. The scheduled release date is the 6th of next month.

Along with the launch of these new products, GS25 will also hold a sharing-type event. During the second and third weeks of next month, which is the university final exam season, GS25 will hold the 'Hyejaroun School Attack' event at universities in Seoul (Kyung Hee University, Sejong University), providing Hyejaroun Mammoth Bread (Black Sesame Flavor) and Hyejaroun Jeyuk Sandwich as snacks.

Additionally, GS25 will release the fifth Hyeja Dosirak, 'Hyejaroun Home-cooked Budae Bokkeum,' on the 30th of this month. The 'Hyejaroun Home-cooked Budae Bokkeum' lunchbox consists of budae bokkeum stir-fried with three types of ham, onions, and green onions, along with stir-fried kimchi, rolled egg with seaweed, seasoned crown daisy, black rice, and individually wrapped butter.

This content was produced with the assistance of AI translation services.