Hyundai Unveils New Car Tailored for 'India's Gen Z'... Launching in July

Hyundai Launches Ultra-Compact SUV with Advanced Features
Equipped with Voice Recognition Sunroof and Dual Camera Dashcam
Hyundai Ranks 2nd in India Market Share from January to April
Hyundai, Maruti-Suzuki, and Tata Compete in India's Ultra-Compact SUV Market Three-Way Battle

Hyundai Motor Company will launch the ultra-compact sports utility vehicle (SUV) Exter in India this July. The Exter, a local strategic model, is equipped with the best advanced features compared to vehicles in the same class, such as a sunroof and dual camera dashcam, targeting India's Generation Z (born from the mid-1990s to early 2000s). Hyundai aims to secure the number one market share in India with the launch of the Exter.

On the 26th, Hyundai announced that it will launch the ultra-compact SUV Exter in India on July 10. The locally strategic ultra-compact SUV Exter is equipped with a smart electric sunroof with voice recognition and a dashcam with dual cameras (capable of simultaneous recording of the front, rear, and interior of the vehicle). These advanced features are the first among vehicles in the same class.

Hyundai's India-specific strategic SUV, the Exter, equipped with a smart electric sunroof capable of voice recognition
[Photo by Hyundai]

For example, if the driver says, "I want to look at the sky," the sunroof automatically opens. Also, when the dual cameras installed at the front and rear of the vehicle are linked with a smartphone application, it can record in multi-recording mode. Cutting-edge connectivity technology is Hyundai's strength. Hyundai has devised a strategy to leverage its smart brand image to win the choice of India's Generation Z.

In India, where road conditions are poor, compact cars are popular. Moreover, as the government increases tax benefits for compact cars, the compact car market is growing rapidly. For this reason, Hyundai mainly sells compact cars locally in India. Among the SUVs sold in India, the largest vehicle is the Tucson, which is classified as a compact SUV in Korea.

The Exter to be launched this time is the smallest class of ultra-compact SUV. It is between the light SUV Casper and the compact SUV Venue in Hyundai's lineup. Hyundai is increasing its local market share in India by positioning the compact SUVs Creta and Venue as its main models. With the addition of the ultra-compact SUV Exter, Hyundai has completed its SUV lineup for the Indian market.

From January to April this year, Hyundai's market share in India was 14.6%, ranking second in the industry. The first place is Maruti-Suzuki, a joint venture between Japan's Suzuki and India's state-owned company Maruti, which holds an unwavering number one position with over 40% market share during the same period. The third place is Indian company Tata Motors (market share 13.5%), closely pursuing Hyundai. In the Indian ultra-compact SUV market, Hyundai's Exter is expected to compete with equivalent models from these brands, such as Maruti-Suzuki's Fronx and Tata's Punch.

Tarun Garg, Chief Operating Officer (COO) of Hyundai India, said, "The Hyundai Exter represents the hearts of Generation Z buyers while providing smart mobility solutions. I am confident that Exter, our eighth SUV model, will contribute to the growth of Hyundai's SUV sales."

This content was produced with the assistance of AI translation services.