Lotte Mart Launches BAP Alaska Fish Snack... "Trendy Taste"

Only 100% Alaska Pollock Used

Lotte Mart announced on the 26th that it has launched a unique collaboration product, ‘Alaska Fish Snack Deep Cheese, Roasted Onion, Wasabi Mayo,’ in partnership with nut brand HBAF and seafood processing specialist Sunhae Fisheries.

BAP Alaska Fish Snack 3 Types.
[Photo by Lotte Mart]

The three types of HBAF Alaska Fish Snacks use 100% Alaska pollock sourced only from Alaska, without using fish cake or mixed surimi. To maintain the freshness of the raw material pollock at the highest level, Sunhae Fisheries transported the pollock caught in the Bering Sea near Alaska to a factory located in nearby Kodiak, where it was immediately iced and frozen for processing.

Lotte Mart developed a separate seasoning with HBAF to eliminate the unique fishy smell of fish snacks. Based on over 40 seasoning samples including onion, roasted corn, seaweed, rice cake, and wasabi, a six-month blind test was conducted, resulting in the selection of three flavors: Deep Cheese, Roasted Onion, and Wasabi Mayo.

A Lotte Mart official said, “Recently, in the dried snack market, seafood processed products with trendy flavors and crispy textures have become more popular than hard dried seafood, which led us to plan the fish snack.”

This content was produced with the assistance of AI translation services.