Yuhan-Kimberly Donates 10 Million Sanitary Pads Over 8 Years

28th 'World Menstruation Day'

Yuhan-Kimberly announced on the 24th that the cumulative number of sanitary pads donated through the "Cheer Up, Daughters" campaign is approaching 10 million.

Good Feelings, Yuhan-Kimberly's women's products brand, decided in 2016 to donate 1 million sanitary pads to female adolescents experiencing menstrual difficulties due to economic reasons, and has been supporting sanitary pads primarily to vulnerable groups in collaboration with the Korea Women's Foundation and Naver Happy Bean.

Since launching the "Cheer Up, Daughters" campaign in 2016 with an initial donation of 1.53 million pads, Good Feelings has donated approximately 8.64 million pads up to last year. This year, they plan to provide 1.5 million pads to children and adolescents in orphanages and group homes, young adults preparing for independence, low-income families with middle and high school children, and multicultural families. Once the scheduled donation after World Menstruation Day on the 28th is executed, the cumulative donation quantity will exceed 10 million in just eight years.

The "Cheer Up, Daughters" campaign has made a small contribution to the lives of about 750,000 female adolescents by the end of last year. More than 20,000 consumers have voluntarily participated in donations, empathizing with the campaign.

Yuhan-Kimberly is operating a Good Action donation platform on Naver Happy Bean in partnership with the Korea Women's Foundation to help female adolescents this year as well. To commemorate World Menstruation Day, they plan to hold a relay donation live broadcast in collaboration with Naver Shopping and others, allowing people to spread positive influence through shopping as well.

A Yuhan-Kimberly representative stated, "Since introducing modern sanitary pads for the first time in Korea, we have strived not only for women's social participation but also to ensure that everyone can experience menstruation healthily," adding, "We will continue to work so that everyone can enjoy healthy menstrual rights through innovative products with social value."

This content was produced with the assistance of AI translation services.