Korea Tourism Organization Appoints Cha Eun-woo as Ambassador for 'Visit Korea Year' Promotion

Cha Eun-woo (26), a member of the group ASTRO and an actor, has been selected as the new face to promote the ‘2023~2024 Visit Korea Year’ campaign targeting the global MZ generation.

On the 23rd, Lee Jae-hwan, Vice President of the Korea Tourism Organization (left), and promotional ambassador Cha Eun-woo (right) attended the appointment ceremony for the 2023-2024 Year of Visit Korea promotional ambassadors.
[Photo by Korea Tourism Organization]

On the 23rd, the Korea Tourism Organization (KTO) held an appointment ceremony at HiKR Ground to appoint Cha Eun-woo as the ‘2023~2024 Visit Korea Year Ambassador’.

On the same day as the appointment ceremony, Cha Eun-woo attended the launch ceremony of the ‘K-Tourism Cooperation Group’ in the afternoon to join in wishing for the success of Visit Korea Year. The launch ceremony was attended by the honorary chairman and chairman of the Visit Korea Year Committee, as well as representatives from tourism companies and associations, aiming to foster cooperation within the tourism industry.

Going forward, KTO plans to carry out various activities with Cha Eun-woo, including producing promotional content such as videos to introduce Korea’s diverse attractions, promoting overseas Korean tourism roadshows, and publicizing the Visit Korea Year online campaign, to showcase the charm of K-Culture worldwide.

At the launch ceremony, as the first practical achievement of the ‘K-Tourism Cooperation Group,’ a ‘Foreign Tourist Transportation Service Innovation Alliance’ declaration ceremony was held with representatives from nine domestic transportation-related institutions and companies, including Korea Railroad Corporation and Kakao Mobility.

Lee Jae-hwan, Vice President of the Korea Tourism Organization, stated, “With global attention focused on Korean culture and Korea due to the influence of Hallyu such as K-pop, we expect Cha Eun-woo’s positive influence as an ambassador to lead to increased interest in tourism to Korea.”

This content was produced with the assistance of AI translation services.