Large-scale 'K-Tourism Cooperation Group' Launched... Leading Efforts to Attract Visitors to Korea

Launch of Foreign Tourist Transportation Service Innovation Alliance
Mrs. Kim Geon-hee Accepts Honorary Chairperson Position of the Committee

More than 80 companies and associations will launch full-scale activities to ensure the success of the 2023-2024 Visit Korea Year.

[Image source=Yonhap News]

On the 23rd, the Ministry of Culture, Sports and Tourism announced that it held the launch ceremony of the 'K-Tourism Cooperation Group' in the afternoon at High Ground in Jung-gu, Seoul, together with the Visit Korea Year Committee and the Korea Tourism Organization.

The launch ceremony was attended by First Lady Kim Geon-hee, wife of President Yoon Seok-yeol, Park Bo-gyun, Minister of Culture, Sports and Tourism, Lee Boo-jin, Chairperson of the Visit Korea Year Committee (President of Hotel Shilla), and Cha Eun-woo, promotional ambassador for Visit Korea Year.

At the launch ceremony, more than 80 companies and associations, MZ generation volunteer groups, and influencers gathered to unite their efforts in attracting foreign tourists.

The K-Tourism Cooperation Group will focus on expanding joint special promotions targeting foreign tourists and marketing for the 'Visit Korea Year,' creating a welcoming atmosphere together with private organizations and volunteer groups, supporting tourism sites, improving convenience services, and enhancing tourism reception capabilities and marketing expansion.

Additionally, at the launch ceremony, as the first practical achievement of the 'K-Tourism Cooperation Group,' a 'Foreign Tourist Transportation Service Innovation Alliance Proclamation Ceremony' was held with the participation of representatives from nine domestic transportation-related institutions and companies, including Korea Railroad Corporation and Kakao Mobility.

Through this, △ Korea Railroad Corporation will promote KTX and luggage delivery services △ SR will operate a foreign language reservation and payment site for SRT △ the National Express Bus Transport Association and T-money will establish express bus reservation and payment menus with global travel company Klook △ Kakao Mobility will partner with overseas mobility companies for KakaoT services △ T map Mobility will prepare nationwide airport bus reservation services.

The Ministry of Culture, Sports and Tourism, the Visit Korea Year Committee, and the Korea Tourism Organization will hold events to attract foreign tourists in preparation for the summer vacation season, including the 'K-Tourism Cooperation Group' and the shopping tourism festival 'Korea Summer (Beauty) Sale' (July to August), and will develop tourism products linked to 'K-Culture tourism events' to actively expand marketing.

To expand overseas marketing, following Japan, Hong Kong, Dubai, and Singapore, 'K-Tourism Roadshows' will be held consecutively in Paris, France (end of May), London, UK (June), and New York and LA, USA (July to August). Korean Air and Asiana Airlines will contribute to creating a welcoming atmosphere for foreigners through advertisements on the back of international flight boarding passes and outdoor advertisements in areas with many foreign visitors.

At the event, First Lady Kim Geon-hee accepted the honorary chairperson position of the '2023-2024 Visit Korea Year' Committee upon the proposal of the K-Tourism Cooperation Group.

Park Bo-gyun, Minister of Culture, Sports and Tourism, said, "By intricately combining the irreplaceable weapons of K-Culture and K-Tourism, we will attract K-Culture fans to become K-Tourism fans, and together with the 'K-Tourism Guides' who participated in the launch ceremony, we will make K-Tourism a bucket list for people around the world."

This content was produced with the assistance of AI translation services.