CJ Foodville Develops New Menu with Jeonnam Specialty Products... "Coexistence with Local Community"

CJ Foodville announced on the 23rd that it has signed a business agreement for mutual growth with Jeollanam-do, Wando-gun, and Jangseong-gun. This agreement was made with the purpose of fulfilling corporate social responsibility by contributing to the local economy through the development of new menus using local specialty products, while also offering competitive products to consumers.

On the 22nd, at the Jeollanam-do Provincial Office, (from left) Shin Woo-cheol, Wando County Governor, Kim Young-rok, Jeonnam Province Governor, Kim Chan-ho, CEO of CJ Foodville, and Kim Han-jong, Jangseong County Governor, signed a business agreement for mutual development and took a commemorative photo. Photo by CJ Foodville

At the signing ceremony held on the 22nd at the Jeonnam Provincial Office, attendees included Kim Chan-ho, CEO of CJ Foodville; Kim Young-rok, Governor of Jeollanam-do; Shin Woo-cheol, Mayor of Wando-gun; Kim Han-jong, Mayor of Jangseong-gun; and other officials. They agreed to actively cooperate in the development, sales, and promotion of products using local agricultural and marine specialties.

Through this agreement, CJ Foodville plans to procure high-quality local specialties such as abalone and loquat from Wando-gun, and apples and wild vegetables from Jangseong-gun. In the future, restaurants operated by CJ Foodville, including Vips, The Place, Jeil Jemyunso, and Tous Les Jours, will introduce various menu items such as salads, pastas, and bakery products using these ingredients. In particular, new menu items using Wando abalone, which is facing difficulties due to sluggish demand and price drops, will also be launched as restaurant meal replacements (RMR), offering competitive products to consumers.

This initiative aims to provide stable sales channels to local farmers, helping reduce inventory, and in the long term, to promote consumption in local communities by raising awareness of the specialties of Wando-gun and Jangseong-gun. CJ Foodville also expects to generate positive perceptions of its brand and company by offering products made with high-quality local specialties to consumers.

CEO Kim said, “I consider it very meaningful to realize ESG values through mutual growth with the Jeonnam local community,” adding, “Beyond simple procurement and product development, we will faithfully fulfill the role and responsibility of a company to revitalize farming by widely promoting the excellence of local specialties from Wando-gun and Jangseong-gun as a model of mutual growth.”

This content was produced with the assistance of AI translation services.