Homeplus Secures Future Customers... Membership Repurchase Rate of 77% Among 2030 Generation

"Customized Discount Benefits Based on Interests,
Effective Competitiveness of High-Price Products"

Homeplus announced on the 22nd that an analysis of the consumption patterns of My Homeplus membership members over the past six months revealed a repurchase rate of 77% among customers in their 20s and 30s. This is interpreted as a green light for securing young regular customers.

The repurchase rate refers to the proportion of customers who made two or more purchases from November 15 last year to the 14th of this month, meaning that more than three out of four customers in their 20s and 30s returned to Homeplus to buy products. It is analyzed that membership marketing tailored to their interests and product competitiveness were key factors in attracting young customers back to Homeplus.

A model is introducing the single-serving deli "Jigeumhanki Sushi & Roll Combo Lunchbox" at Homeplus Mega Food Market Gangseo Branch in Deungchon-dong, Seoul on the 22nd.
[Photo by Homeplus].

Homeplus first introduced the My Homeplus Membership Club in 2017 to secure regular customers. It is an app-exclusive service that provides customized discount benefits according to customer interests. There is no additional cost, and it is easy to join.

Currently, Homeplus operates a total of eight clubs: 'Deli Club' for the newest deli items, 'Meat Club' for those serious about meat, 'Juju Club' to explore all kinds of alcohol, 'Paepi Club' for fashion people's daily style, 'HomeShulian Club' for easy gourmet tours, 'Baby & Kids Club' for all benefits for your child, 'My Pet Club' as the start of smart pet care, and 'Travel Club' as your personal travel mate.

Over the past six months, the sales growth rate in interest categories among 2030 members of each club was higher than that of 2030 members who did not join any club. The alcohol sales growth rate among My Homeplus membership 2030 members was about 10% compared to the same period last year, but for 2030 members who joined Juju Club, the alcohol sales growth rate increased significantly to about 74%.

The sales growth rate of My Homeplus membership 2030 members at the Homeplus Mall food corner was 41% compared to the same period last year, and the sales growth rate of 2030 members of HomeShulian Club, which provides additional discount coupons for the food corner, recorded 91%. It is analyzed that personalized discount coupons according to individual preferences, combined with the recent high inflation, attracted young customers who want to purchase at a lower price even if only slightly.

The item category with concentrated demand from young customers is deli. Homeplus deli sales by My Homeplus membership 2030 members increased by 77% compared to the same period last year over the past six months. Deli menus for one to two people, such as sushi lunch boxes and sandwiches, are rapidly rising. Menus that can solve meals at affordable prices, such as 'Jigeum Hankki Sushi & Roll Combo Lunchbox,' 'Dundeun Sandwich 7 Types,' and 'Dundeun Hot Dog 2 Types,' were highly sought after. 'Dangdang Chicken,' launched in June last year amid the high inflation trend and receiving great response, continues to release series and is popular for its cost-effective price.

This content was produced with the assistance of AI translation services.