tvN SPORTS Celebrates 1st Anniversary "Discovering Various Sports... Continuing Challenges"

tvN announced on the 19th that its sports specialty family channel, tvN SPORTS, has celebrated its first anniversary since its launch.

Over the past year, tvN SPORTS has delivered high-quality broadcasts of a total of 42 tournaments across 13 sports, starting with the world's top mixed martial arts competition UFC, followed by the German Bundesliga where Korean players such as Lee Jae-sung (FSV Mainz) and Jung Woo-young (Freiburg) are active, and including the tennis Grand Slam tournaments like the Australian Open and Roland Garros.

In particular, it has been praised for opening new horizons in sports broadcasting by showcasing a variety of sports rarely seen on other channels, such as swimming, table tennis, badminton, racing, and fencing.

The rapid growth of tvN SPORTS is also evident in the numbers. The flagship program UFC surpassed a household viewership rating of 0.5%, and the U-23 Asian Cup quarterfinal between Korea and Japan held in June last year recorded the channel's highest ratings with both target and household ratings exceeding 1%. In January this year, the scene of Djokovic winning the Australian Open, the first tennis major of the year, surpassed a household rating of 0.7%.

Digital services are also on the rise. The number of tvN SPORTS YouTube subscribers has increased by 150% in one year and is on the verge of reaching '400,000 subscribers.' UFC highlight content featuring stars like ‘Korean Zombie’ Jung Chan-sung and ‘Superboy’ Choi Doo-ho (with 61.5 million views) has driven this growth. In short-form content, it has exceeded 7.5 million views for the highest single video and a combined total of over 60 million views, expanding its connection with MZ generation sports fans.

A tvN SPORTS representative said, "Over the past year since our launch, we have continuously challenged ourselves to discover various sports not attempted by other sports channels and to add new enjoyment to already familiar sports," adding, "We will solidify our position not only in the 'home' linear channel market but also in digital areas such as YouTube."

This content was produced with the assistance of AI translation services.