MyShell Flagship Store Opens at Lotte Department Store Gimpo Airport Branch

The 3rd Store Following Jamsil, Seoul and Busan

Lotte Department Store announced on the 18th that the third MyShell flagship store has opened at Gimpo Airport Branch.

Lotte Department Store announced the opening of the third MyShell Store at Gimpo Airport branch.
[Photo by Lotte Shopping HQ]

MyShell is a brand launched in 2021 by Korea STL Co., Ltd., a joint venture between the global handbag brand Samantha Thavasa and Lotte Shopping.

The Gimpo Airport Branch is the third MyShell store following Jamsil World Mall (1st store) and Lotte Premium Outlet Dongbusan (2nd store).

At the 3rd store, customers can find popular products including MyShell's signature collection knit bags made from Regen yarn (a material recycled from plastic), as well as Kisses bags and Witty bags.

Additionally, to commemorate the opening of the 3rd store, eco bags and socks will be given to customers on a first-come, first-served basis.

Kim Jin-yeop, CEO of Korea STL Co., Ltd., said, "Through collaborations with various brands and eco-friendly campaigns, we will create new trends in the fashion market as a brand that resonates with consumers."

This content was produced with the assistance of AI translation services.