Shinsegae L&B Launches Three 'Evan Williams' Flavored Whiskeys
Flavored Whiskey with Added Taste and Aroma to Bourbon Base Spirit
Shinsegae L&B announced on the 17th that it will introduce three flavored whiskey varieties of the bourbon whiskey brand ‘Evan Williams’.
Flavored whiskey is a product that adds specific tastes or aromas to the original spirit. As public interest in whiskey has recently increased, Shinsegae L&B has strengthened its bourbon whiskey lineup by launching flavored whiskeys with apple, honey, and cinnamon flavors and aromas added to the existing bourbon whiskey ‘Evan Williams’.
The three flavored varieties being introduced this time are ‘Evan Williams Apple,’ blended with the aroma of green apple in Kentucky Straight Bourbon whiskey; ‘Evan Williams Honey,’ with added honey aroma; and ‘Evan Williams Fire,’ which features cinnamon flavor and aroma for consumers who desire a bold taste. All three have an alcohol content of 32.5% and are priced at 33,400 KRW for a 750mL bottle.
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A Shinsegae L&B representative said, “As a trend favoring whiskey has recently formed, we introduced flavored whiskeys for those who want to experience flavors different from Scotch whiskey. We will continue to offer products that meet diverse consumer needs and contribute to creating a culture of enjoying alcoholic beverages in a healthy way.”
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