‘Mad for Garlic’ MFG Korea Acquires Coffee Brand ‘Topresso’

MFJ Korea, the operator of Mad for Garlic and TGIF, announced on the 16th that it has signed a contract to acquire a 70% stake in Topresso, operated by S&Q Plus.

Celebrating its 19th anniversary this year, Topresso has been operating 151 stores nationwide since its launch in 2004. In particular, it has introduced a system that roasts specially selected exclusive coffee beans on the same day of order through its own coffee roasting factory and ships them the same day, maintaining competitive quality management of always fresh, high-quality beans, making it a brand loved by enthusiasts for a long time.

Through this acquisition of Topresso, MFJ Korea plans to incorporate Topresso’s in-house roasting technology and coffee industry know-how into its currently held portfolio brands. Additionally, Topresso will maximize efficiency in strengthening brand competitiveness and expanding franchise business areas based on MFJ Korea’s brand operation expertise and IT capabilities.

Go Kyung-jin has been appointed as the new CEO of S&Q Plus. With over 30 years of experience managing various franchise brands such as Nolboo, Pizza Maru, and Bada Kim Sun-saeng, Go Kyung-jin is a professional manager with extensive experience in the food service franchise sector and currently serves as CEO of Hwanggong Fish Cake Bakery.

CEO Go Kyung-jin stated, “Having consistently received customer love through quality management for the past 19 years, our goal through this merger and acquisition is to transform Topresso into a coffee brand that customers can enjoy most closely and comfortably in their daily lives at more reasonable prices.”

He also added, “To achieve this, we plan to actively communicate and cooperate for mutual growth with our franchise stores, and through strengthening brand competitiveness, we will reinvent the brand as a young and vibrant one that embraces the MZ generation.”

MFJ Korea, which acquired Topresso, operates various food service brands such as Mad for Garlic and TGIF. Last year, its sales and operating profit increased by 37% and 312%, respectively.

In 2020, MFJ Korea established ‘DataOn’ to independently build the IT infrastructure necessary for food service operations and is recognized for achieving the first digital innovation in the food service industry through standardization of food service data. Currently, DataOn is collaborating with over 60 partners to advance the digital transformation of food service, further enhancing corporate value.

An MFJ Korea representative stated, “With the acquisition of Topresso and the full-scale entry into the franchise business, we plan to further expand MFJ Korea’s business areas.”

This content was produced with the assistance of AI translation services.