'150% Recovery in Korean Visits' K-Tourism Roadshow Held in Singapore

Recovery Rate of Visits to Korea Surpasses 150%
"Goal to Attract 200,000 Tourists to Korea This Year"

The Ministry of Culture, Sports and Tourism announced on the 12th that it will hold the 'K-Tourism Roadshow' in Singapore from the 12th to the 14th, targeting demand for Korean tourism during the summer peak season, in collaboration with the Korea Tourism Organization.

'Singapore K-Tourism Roadshow' poster. [Photo by Ministry of Culture, Sports and Tourism]

Temasek, where the event is held, is Singapore's largest integrated business district, home to many multinational companies. It is an ideal location to attract family tourists during the summer vacation, as it is mainly inhabited by young couples with purchasing power.

As of March, 34,337 people from Singapore visited Korea, marking a 55.3% increase compared to the same month in 2019 (22,105 visitors), surpassing a recovery rate of 150%. Among the six major Southeast Asian countries, Singapore is the only market growing beyond pre-COVID-19 levels.

On the 12th, at the Festive Arts Theatre, about 225 domestic and local travel industry officials will attend a performance tourism showcase and a Korean tourism briefing. Major events such as the '2023 Suncheonman International Garden Expo' and the '2024 Gangwon Winter Youth Olympic Games' will be introduced, along with plans to promote the '2023 Visit Korea Year.'

On the 13th, the opening ceremony of the 'K-Tourism Roadshow' will be held at Our Temasek Hub. Actor Lee Do-hyun will host a Korean tourism talk show introducing drama filming locations such as Gangneung Sodol Port from 'The Glory' and Mokpo Modern History Museum from 'Hotel Del Luna.' Family-friendly performances like the character parade show 'Pororo Live Show' and a magic drawing family play will also be presented. Additionally, festival experiences such as mud powder from the 'Boryeong Mud Festival' and mask-wearing from the 'Andong International Mask Dance Festival' will be offered.

Furthermore, an online roadshow has been underway since the 10th of last month in collaboration with over 20 travel agencies and 5 airlines.

Park Jong-taek, Director of Tourism Policy at the Ministry of Culture, Sports and Tourism, stated, "Korea aims to attract about 200,000 tourists from Singapore this year. We will aggressively promote Korean tourism in Singapore, a key Southeast Asian market, to revive the family travel market, which was the most conservative during the COVID-19 period."

This content was produced with the assistance of AI translation services.