Seocho-gu Hosts Yangjaecheoncheon Market

Gu to operate Yangjaecheon local brand free market ‘Yangjaecheoncheonmaket’ every Saturday from the 13th to July 1st

Participation of small business owners, young artists, and famous sellers in the Yangjae area... Providing a unique local experience along Yangjaecheon-gil

Inviting over 60 local merchants... Exhibition and sale of handmade crafts and daily items such as pottery and leather crafts

Seocho-gu (Mayor Jeon Seongsu) will operate ‘Yangjaecheoncheonmaket,’ where visitors can appreciate and purchase handmade crafts and other items, every Saturday from 11 a.m. to 7 p.m. along Yangjaecheon from the 13th to July 1st.

‘Yangjaecheoncheonmaket’ is a local brand free market along Yangjaecheon, held for the first time this year as part of revitalizing the ‘Yangjaecheon-gil commercial district.’

This event, held around the Yangjaecheon waterfront stage, is designed to allow residents to experience the unique lifestyle of Yangjaecheon-gil and to help small business owners struggling due to the economic downturn by providing new sales channels.

About 60 companies, including local merchants from the Yangjaecheon-gil commercial district and famous brand sellers, will exhibit and sell various handmade crafts and items such as pottery, leather crafts, quilting, and handmade accessories. In particular, four teams of young entrepreneurs from Seocho-gu’s social economy cultural arts sector and six teams of young artists will also participate.

Additionally, visitors to Yangjaecheoncheonmaket will receive discount coupons for restaurants, cafes, and other businesses to promote sales in the Yangjaecheon-gil commercial district.

The day before the event, a special pre-event will be held to add cultural and artistic charm and emotion to Yangjaecheon-gil. From the 12th to the 26th (a total of three times), every Friday at noon, ‘Visiting Flower Seat Concerts’ with various themes such as classical, gugak (traditional Korean music), and K-POP, as well as the ‘Wheeled Seocho Concert’ performed from a mobile stage vehicle, will take place.

Also, until the 31st, the ‘Salon in Yangjaecheon’ gallery (42 Yangjaecheon-ro 21-gil, 1st floor) is showcasing the second craft exhibition. Inviting five craft artists, the exhibition titled ‘Small Extraordinary’ features over 50 diverse and attractive works including pottery, handmade bags, tableware, and daily items. It is gaining popularity not only among visitors to cafes and restaurants along Yangjaecheon-gil but also nearby office workers.

The ‘Yangjaecheon-gil commercial district,’ where this event is held, was the only area in the Gangnam region selected by Seoul City last April for the ‘Local Brand Commercial District Development Project,’ receiving 3 billion KRW in city funds to promote various projects. This area is full of potential and charm, featuring about 140 European-style unique shops such as wine bars, cafes, and restaurants, as well as various lifestyle objects like leather handmade crafts and workshops.

Seocho-gu Mayor Jeon Seongsu said, “Through ‘Yangjaecheoncheonmaket,’ which will breathe new life into the Yangjaecheon-gil commercial district, I hope it becomes a space where daily life turns into art for residents and helps revitalize the local alleyway commercial district.”

This content was produced with the assistance of AI translation services.