S-1, Ranked No.1 in Both Brand Competitiveness and Service Satisfaction

Simultaneous Victory in K-BPI and NCSI Rankings

S-1 received the highest ratings in both brand competitiveness and service satisfaction. S-1 announced on the 10th that it ranked first in this year's Korea Industry Brand Power (K-BPI) and National Customer Satisfaction Index (NCSI) surveys. S-1 has maintained the number one position in the K-BPI survey for the longest period in the industry, 18 consecutive years. In the NCSI survey, it has held the top spot for three consecutive years since the unmanned security service category was established in 2021.

The K-BPI survey is a brand certification evaluation conducted by the Korea Management Association Consulting and is used as an indicator of a company's brand competitiveness. In this survey, S-1 achieved the highest scores in initial awareness and aided awareness, which evaluate brand recognition, as well as in image, availability, and preference, which assess brand loyalty. The majority of respondents answered that S-1 is the first brand that comes to mind when thinking of a 'security company.'

The NCSI is a customer satisfaction measurement index developed by the Korea Productivity Center in collaboration with the University of Michigan in the United States. It publishes results based on one-on-one face-to-face surveys with actual service users. S-1 received consistently high scores across all evaluations, including service quality, customer complaint rate, customer loyalty, and customer retention rate.

S-1 explained that the reason for maintaining the industry's number one position for several years in these evaluations is its differentiated technology and service based on the largest infrastructure in Korea. For example, S-1 recently launched the artificial intelligence (AI) 'Face Recognition Reader 2.0,' offering solutions optimized for customers' non-face-to-face needs. To prevent crimes in the increasing number of unmanned stores, it released 'Ansim24,' a dedicated security solution for unmanned stores that can handle everything from crime prevention to damage compensation in a one-stop process. It also established an automatic dispatch instruction system applying AI technology to the integrated security control center to provide customers with rapid dispatch services. Through specialized security training institutions such as the Talent Development Institute and Bike School, S-1 is also cultivating advanced security personnel equipped with both ethics and a service mindset.

An S-1 official said, "Sweeping first place in both major brand awareness and service satisfaction surveys is proof that S-1 is Korea's representative security company," adding, "We will continue to solidify our status as the leading company in the market by discovering new services that incorporate advanced technologies such as artificial intelligence, the Internet of Things, and big data, based on our existing business capabilities."

This content was produced with the assistance of AI translation services.