SKC Promotes Plastic Separation and Disposal on University Campuses

SKC is visiting university campuses during the festival season using its eco-friendly plastic platform, 'My Green Place.'

Starting with the Seoul National University festival held from the 9th to the 11th, SKC announced that it will conduct the My Green Campus campaign at four university spring festivals?Jeonbuk National University (10th to 12th), Inha University (17th to 19th), and Korea University (22nd to 25th)?to raise awareness about resource circulation and waste separation among participants.

My Green Place is Korea's first mobile game-based waste separation information platform, launched by SKC last year on Earth Day (April 22). By scanning the barcode of products using containers such as plastics, users can easily check explanations and separation methods for materials like PET, PE, and ABS, which are difficult to identify by name alone. Approximately 50,000 product information entries have been registered, and the app has recorded over 40,000 downloads in about a year since its launch.

This campaign consists of on-site activities such as trying out the application, playing board games using separated beverage caps, and participating in experiential events where transparent PET bottles discarded on campus during the festival are placed into a dedicated shredder installed on-site to practice resource circulation.

My Green Place will also be introduced at the SK Group pavilion at the World Climate Expo (WCE) held at BEXCO in Busan on the 25th.

Choi Gap-ryong, Head of SKC's ESG (Environment, Social, Governance) Promotion Division, said, "Through the campaign using My Green Place, we aim to contribute to raising awareness of resource circulation and create social value through the platform. We will continue efforts to spread eco-friendly culture by preparing various campaigns and educational programs in the future."

This content was produced with the assistance of AI translation services.