GS25 Launches Salt-Aged Sashimi... Targeting Solo Drinkers and Outing Groups

Shiozume Method, Small Capacity Configuration

GS25 announced on the 9th that, starting from the 11th, it will be the first in the industry to sell salt-aged flatfish and salmon sashimi.

A customer is selecting salt-aged sashimi at GS25.
[Photo by GS Retail]

Unlike regular aged sashimi, salt-aged sashimi uses the shiozuke method, a salt-based aging technique, which enhances the chewy texture of the sashimi during the aging process and deepens its flavor and umami.

GS25 has prepared fresh domestic flatfish and Norwegian salmon, salted and aged, then cut into convenient sizes. With the recent rise of single-person households, the sashimi is offered in 70g portions. This size pairs well with highballs, wine, and other beverages.

GS25 is offering a 2,000 KRW discount promotion until July 10. The salt-aged flatfish sashimi is priced at 8,900 KRW, and the salt-aged salmon sashimi at 9,900 KRW.

A GS Retail representative said, “We hope this will be a great opportunity to enjoy premium-level aged sashimi at specialized restaurant quality for under 10,000 KRW,” adding, “We expect strong interest in areas with a high concentration of single-person households, as well as tourist and resort areas entering the peak outing season.”

This content was produced with the assistance of AI translation services.