LF Atte Launches New 'Gleizm' Makeup Line

LF, a lifestyle culture company, announced on the 8th the launch of a new ‘GLAZM’ line.

LF Atte, 'Gleizm' Lip Balm Stick and Watering Cushion.
[Photo by LF Atte]

The new products include two items: ‘Lip Balm Stick’ and ‘Watering Cushion.’

GLAZM is a combination of the words Glaze, meaning gloss, and Prism, symbolizing that “the smooth GLAZM shine makes the skin and lips glow from any angle.” The packaging is designed to evoke a prism that disperses light, applying silver materials and colors as a sophisticated accent, making the cosmetics feel like fashion items and accessories.

The Lip Balm Stick is a new category product and formulation not previously seen in the lip makeup market, combining the moist application of a lip balm with the vivid color payoff of a lipstick. It contains plant ingredients with a plumping effect, enabling elastic and bouncy lips with just one touch. The unique ‘handle’ design on the container, a distinctive point of Atte lip products, is also applied. The handle can be customized with various accessories (keyrings, ribbons, etc.), allowing it to be used as a unique fashion item to express one’s individuality.

There is also the ‘Watering Cushion’ for creating a natural radiant skin look. With 60% moisture essence blended in, it provides a moist and clear skin texture. Available in two colors?peach glow and vanilla tone?it offers lively complexion correction tailored to skin tones.

The Atte GLAZM line is available on LF Mall and KakaoTalk Gift, and is scheduled to be launched on Olive Young online within this month.

To celebrate the launch of the Atte GLAZM new products, LF will hold a live broadcast on LF Mall. On the 9th, from 11 a.m. for one hour, launch benefits such as 50% off the GLAZM Watering Cushion and an additional 10% discount will be offered.

This content was produced with the assistance of AI translation services.