Cadillac to Launch Pure Electric Vehicle 'Lyriq' in South Korea This Second Half of the Year

Cadillac announced on the 7th that it will launch the brand's first all-electric vehicle, the LYRIQ, in the domestic market in the second half of this year. To coincide with the LYRIQ launch, Cadillac is starting to recruit subscribers for a special newsletter.

The LYRIQ is a symbolic model leading GM's electrification strategy. Since producing its first electric truck in 1912, GM has built a 112-year heritage in electric vehicles. This technological culmination is embodied in the LYRIQ, the first electric vehicle based on the advanced next-generation electric vehicle platform, Ultium.

Cadillac Pure Electric Vehicle Lyriq
[Photo by Cadillac]

The LYRIQ was first unveiled in the North American market. It features a large-capacity 102 kWh battery composed of 12 modules and an all-wheel-drive system equipped with dual motors. It delivers powerful performance with a maximum output of approximately 500 horsepower and a maximum torque of about 62 kg·m. According to Cadillac's own tests, it achieved a driving range of 494 km on a single full charge (based on North American market certification standards).

The LYRIQ's iconic Black Crystal grille harmonizes with the vertically arranged slim LED headlamps. It is regarded as the clearest expression of Cadillac's next-generation brand styling. The dazzling lighting performance expresses a differentiated EV design.

Meanwhile, Cadillac plans to introduce a trim strategy that considers domestic consumer needs for luxury electric vehicles. Through the special newsletter, Cadillac will provide various information related to the products to be introduced domestically, marketing activities, and future unveiling schedules.

This content was produced with the assistance of AI translation services.