Ministry of Culture Hosts 'K-Tourism Promotion' in UAE... Korea Tourism Venture Investment Briefing Held

UAE Tourism Venture Investment Briefing
Dispatch of Korea-Middle East Economic Cooperation Group, etc.

The government is targeting the United Arab Emirates (UAE) to boost Korean tourism demand and support K-tourism companies' entry into the Middle East market.

Korean promotional booth at the Arabian Travel Market (ATM), an international tourism exhibition held in Dubai. [Photo by Ministry of Culture, Sports and Tourism]

The Ministry of Culture, Sports and Tourism announced on the 4th that, together with the Korea Tourism Organization, it has been holding 'K-Travel Week' in Abu Dhabi and Dubai, UAE, since the 1st (local time). The K-Travel Week will continue until the 6th.

This event is a follow-up measure to President Yoon Suk-yeol's visit to the UAE in January. It was organized to support investment from local capital, help Korean tourism companies penetrate the Middle Eastern market, and create a tourism boom in Korea.

The Ministry of Culture, Sports and Tourism, along with the Ministry of Trade, Industry and Energy and others, dispatched the '2nd Korea-Middle East Shuttle Economic Cooperation Group' to Abu Dhabi and held an investment attraction briefing called the 'K-Tourism Venture IR Roadshow' on the 3rd.

At the 'Korea-Abu Dhabi Tourism Business Cooperation Forum' held on the 3rd at the Erth Hotel in Abu Dhabi, government agencies such as the Abu Dhabi Investment Office (ADIO), Abu Dhabi Department of Culture and Tourism (DCT), Mubadala (sovereign wealth fund), and tourism and content companies participated. They discussed topics including 'Collaboration Plans with Korean Startups' and 'Suggestions for Successful Entry into the Middle Eastern Market.'

Following this, 15 Korean companies held investment briefings targeting investors such as Mubadala, Shorooq Partners, and ADQ. Cloud Hospital and HiMedi introduced a medical tourism platform and a platform providing medical tourism arrival and departure escort services, respectively, attracting attention from Middle Eastern investors with high demand for medical tourism. Monolith, which offers ICT-based non-powered racing experience content, also drew interest from investors focused on creating experiential landmarks.

A view of the 'K-Tourism Venture IR Roadshow (Investment Presentation)' held in Abu Dhabi. [Photo by Ministry of Culture, Sports and Tourism]

In particular, Yanolja signed a Non-Disclosure Agreement (NDA) for investment attraction with Mubadala, the UAE sovereign wealth fund. Yanolja also jointly announced its business vision with Wego, a local UAE online travel agency.

Kim Jong-yoon, CEO of Yanolja, said, "Yanolja will grow together with partners worldwide, including the UAE, by providing innovative technology solutions beyond a simple platform."

The Korea Tourism Organization signed a Memorandum of Understanding (MOU) for tourism company exchange and cooperation with the Abu Dhabi Investment Office to provide follow-up support.

To attract Middle Eastern tourists, the Ministry of Culture, Sports and Tourism is operating a K-tourism promotional booth at the Arabian Travel Market (ATM), the largest international tourism fair in the Middle East, held in Dubai from the 1st to the 4th. About 26 organizations, including domestic medical institutions specializing in dentistry, ophthalmology, plastic surgery, travel agencies, tourism ventures, and local governments, participated in the booth.

Additionally, on the 4th at 5 p.m., the Ministry will hold the 'Night of Korean Tourism' event at the Address Sky View Hotel in Dubai. The event will include a Korean tourism briefing attended by the Dubai Tourism Director and Sharjah Tourism Director. On the 5th and 6th, a 'K-Tourism Roadshow' will be held at Dubai Festival City Mall, featuring film screenings, Korean food experiences, and content exhibitions.

Park Bo-gyun, Minister of Culture, Sports and Tourism, said, "The Ministry and participating companies will act as 'one team' to support our tourism companies in growing into unicorns leading exports to the Middle Eastern market."

This content was produced with the assistance of AI translation services.