SK Magic Appoints Song Hye-kyo as Model... Full-Scale Launch of Lifestyle Subscription Business

SK Magic announced on the 4th that it will launch a new advertisement featuring actress Song Hye-kyo as a model and will actively pursue its path as a lifestyle subscription company that normalizes subscriptions in daily life.

SK Magic expects that Song Hye-kyo’s elegant and beautiful image, recently popularized by the Netflix series "The Glory," will serve as a catalyst for expanding its lifestyle subscription business. This campaign, consisting of three themes?water purifiers, mattresses, and food waste disposers?will be sequentially released through various channels including IPTV, OTT (Over The Top) platforms, YouTube, and social networking services (SNS).

The first advertisement to be released is for the newly launched product on the 1st, the "One Cork Ice Water Purifier," aimed at accelerating the summer peak season market. It is an ice water purifier capable of dispensing ice and water simultaneously with a single touch.

An SK Magic representative said, “We expect actress Song Hye-kyo’s luxurious image to greatly contribute to enhancing brand value and solidifying our status and position as a market-leading company,” adding, “We will lead the way in introducing various products and services that embody the health, convenience, and eco-friendly values customers seek, opening a new era of innovation called ‘lifestyle subscription’ that normalizes subscriptions beyond rentals.”

Since declaring its transition to a lifestyle subscription company last year, SK Magic has rapidly expanded its business by offering various subscription services such as detergents and filters, as well as space care services that manage the living spaces where customers stay.

This content was produced with the assistance of AI translation services.