10 Locations Including Daegu Seomun Market and Gwangju Yangdong Market Selected as 'K-Tourism Market'

Development of Linked Tourism Courses and Appointment of Market-Specific Ambassadors
Fostering Tourism Bucket Lists through Customized Support

The Ministry of Culture, Sports and Tourism announced on the 3rd that it has selected 10 'K-Tourism Markets' to promote the charm of Korean traditional markets in collaboration with the Korea Tourism Organization.

The selected K-Tourism Markets include ▲ Seoul Pungmul Market ▲ Incheon Sinpo International Market ▲ Daegu Seomun Market ▲ Gwangju Yangdong Traditional Market ▲ Suwon Nammun Rodeo Market ▲ Sokcho Tourist Seafood Market ▲ Danyang Gukyeong Market ▲ Suncheon Utjang ▲ Andong Gushijang Union ▲ Jinju Jungang and Nongae Markets.

The Ministry of Culture, Sports and Tourism explained the selection background, stating, "We comprehensively considered each market's unique charm, its connection with nearby tourist attractions, and its effect on driving the local economy."

Going forward, the Ministry plans to enhance the tourism appeal of traditional markets and develop 'K-Tourism Markets' into representative tourism products of Korea. To make traditional markets attractive tourism products for the MZ generation, meetings with the MZ generation will also be held.

Domestic and international marketing will also be conducted. Customized marketing will be implemented by analyzing preferred programs and media for the MZ generation, middle-aged, and silver generations. Additionally, market-specific ambassadors will be appointed to maintain continuous public interest, and monthly relay events at traditional markets will be held. To ensure that 'K-Tourism Markets' are loved by the public and become a travel bucket list for people worldwide, marketing efforts such as participating in overseas expos and producing TV programs will also be carried out.

Park Jong-taek, Director of Tourism Policy at the Ministry of Culture, Sports and Tourism, said, "'The selection of 'K-Tourism Markets' will be an opportunity for traditional markets, filled with the hospitality and harmony of local residents, to become a travel bucket list not only for Korea but for people around the world." He added, "Through the 'K-Tourism Markets' project, traditional markets will become representative tourist attractions of their regions and lead the local economy, in cooperation with local governments and the private sector."

This content was produced with the assistance of AI translation services.