LG Electronics Launches 'My Car Alarm Service'..."Check Car Status on TV"
TV-Based Mobility Service Platform
Check Information Generated from My Car on TV
LG Electronics is launching a new mobility service to provide differentiated customer experiences that connect cars to homes.
On the 3rd, LG Electronics unveiled the My Car Alarm service installed in KG Mobility’s new vehicles, the Rexton Sports & Khan Coolmen and the Rexton New Arena. This service is a mobility service platform based on smart TVs. It displays real-time alarm messages on the TV screen for various vehicle-related information such as impact detection on parked cars, electric vehicle battery charging completion and discharge, and door openings.
Customers can check alarm messages while watching TV without having to keep their smartphones nearby, allowing them to quickly respond to unexpected situations affecting their cars, such as door dings or battery discharge. LG Electronics plans to continuously expand the service scope of My Car Alarm by collaborating with various platform companies that provide lifestyle convenience services based on mobility, including black boxes, navigation, taxi calls, and delivery.
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The My Car Alarm service is an example of LG Electronics applying its customer experience expertise, accumulated through home appliances and IT products, to the mobility sector. Eun Seok-hyun, Vice President and Head of LG Electronics’ VS Business Division, said, “The automotive industry is shifting to an era of active customer engagement,” adding, “Based on LG Electronics’ rich customer experience know-how, we will increase opportunities to provide innovative value to customers.”
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