Lotte Chilsung Launches 'Cantata Heukimja Cafe Latte' Chosen by Consumers

Consumer Participation Beverage Development Project
'Everyone's Signature Season 1' Best Work

Lotte Chilsung Beverage announced on the 2nd that it will launch Cantata Heukimja Cafe Latte, the grand prize winner of the consumer participation beverage development project 'Everyone's Signature Season 1.'

Everyone's Signature is a regional win-win project planned to promote the signature drinks of small business cafes hidden throughout the country under the concept of 'The drink I drink, made by my own hands.' Heukimja Cafe Latte was selected as the grand prize winner by combining online voting and beverage tasting scores for a total of six signature menu items from cafes nationwide, which were selected through a preliminary screening.

Cantata Black Sesame Cafe Latte
[Photo by Lotte Chilsung Beverage]

Heukimja Cafe Latte is the signature drink of 'Insight Coffee,' a cafe in Cheonan-si, Chungnam Province. It is a product that combines the savory taste of black sesame (Heukimja) with fragrant and sweet coffee. The notable feature is that the Heukimja Cafe Latte, which could only be enjoyed by visiting Cheonan, has been released as an RTD (Ready To Drink) coffee that can be easily enjoyed anywhere nationwide.

The package captures consumers' attention by featuring the exterior of the Insight Coffee cafe building, known as a 'photo spot,' with its blue door and a real image of the Heukimja Latte. It emphasizes that the product was created through a small business win-win project and consumer participation by printing the Beverage School No. 1 selection and win-win project information. Through a QR code, consumers can also watch a vivid video telling the story of the product's creation. It is produced in a highly portable 275ml can.

A Lotte Chilsung Beverage official said, "We will continue to actively reflect consumer needs and contribute to local communities through win-win projects that discover unique drinks nationwide."

This content was produced with the assistance of AI translation services.