Samsung Electronics and Crown Confectionery Launch Children's Traffic Accident Prevention Campaign

Campaign Promotion Linked to New Robot Vacuum Cleaner Model

Samsung Electronics announced on the 2nd that it will collaborate with Crown Confectionery to carry out the 'I LIKE Jet Bot AI' campaign to prevent children's traffic accidents in celebration of Family Month.

Samsung Electronics is conducting the 'Safe Way Home Project' in connection with the 'Our Child Greeting Function' installed in the 2023 Bespoke Jet Bot AI. The 2023 Bespoke Jet Bot AI supports human recognition, helping parents confirm their child's return home by capturing video when it recognizes a person while the parent is away. It can also deliver a pre-recorded message from the parent to the child.

A Samsung Electronics model is introducing the 'I LIKE Jet Bot AI' campaign at the Crown Bakery Kids Museum in Yongsan, Seoul. /
[Photo by Samsung Electronics]

To help ensure children's safe return home, Samsung Electronics also produced a 'School Zone Bag Safety Cover' that can wrap around the outside of a school backpack in collaboration with Crown Confectionery. The safety cover is based on the Jet Bot design and is engraved with the school zone speed limit of 30. It is designed in fluorescent colors to be highly visible to drivers even in rainy or dark evening conditions.

Samsung Electronics also unveiled a limited edition 'Jet Bot AI' top cover. It features an engraving of 'Kukudas,' a steady-selling snack from Crown Confectionery.

Kim Seong-wook, Vice President of Samsung Electronics Korea, said, "This collaborative campaign was planned by the Jet Bot AI robot vacuum cleaner, which offers smart human recognition and child care capabilities, and Crown Confectionery, which leads in children's safety. We will continue to pursue diverse and meaningful collaborations linked with the Jet Bot AI functions in the future."

This content was produced with the assistance of AI translation services.