OB Beer, 'Cass' Tops Household Market Share in Q1

Household Market Manufacturer and Brand Share at 54.2% and 42.8%, Ranking 1st

OB Beer’s Cass announced on the 28th that it recorded the highest quarterly market share since the COVID-19 pandemic in the first quarter of this year.

According to market research firm Nielsen Korea, Cass held the top spot in the home market in the first quarter with a market share of approximately 42.8%. This is the highest market share achieved in four years since the first quarter of 2019, representing an increase of 2.3 percentage points compared to the same period last year and 1.3 percentage points compared to the previous quarter.

In terms of manufacturer home market share, OB Beer maintained its industry-leading position with 54.2%. This figure reflects a growth of 1.1 percentage points compared to the same period last year and 1.3 percentage points compared to the previous quarter.

The Cass brand manager stated, “Cass has started 2023 smoothly by recording the highest quarterly market share since COVID-19,” adding, “Cass will continue to prioritize consumer satisfaction and lead the industry and market this year.”

This content was produced with the assistance of AI translation services.