Kia to Exhibit Exclusively at the "World's Largest" Design Expo

2023 Milano Design Week

Kia announced on the 23rd that it has concluded its first overseas solo exhibition, held for seven days starting from the 17th (local time) at the 2023 Milan Design Week, the world's largest design fair.

The exhibition, held at the art gallery 'La Permanente' located in the heart of Milan, Italy, was visited by over 23,000 people from the global architecture, fashion, and IT industries.

Kia President Song Hoseong is viewing the 'Opposite United' exhibition.
[Photo by Kia]

This exhibition was composed of seven immersive media art spaces that visualized Kia's design philosophy, ‘Opposite United,’ which signifies the creative fusion of contrasting concepts, through five sub-concepts: technology for human life, boldness in harmony with nature, meaningful joyful experiences, innovative attempts toward the future, and tension within tranquility.

During the exhibition hours, a forum was held daily to provide a platform for exchange. Speakers included Karim Habib, Vice President and Head of Kia Global Design Center, design executives, world-renowned design critic Alice Rawsthorn, philosopher Emanuele Coccia, and other experts from various fields.

Among the works exhibited, one was nominated as a candidate for the top excellence award. Kia was the only automobile brand among the 12 nominees.

Song Ho-sung, President of Kia, stated, “Kia’s design philosophy does not merely represent the appearance of vehicles but reflects Kia’s commitment to advancing two areas: mobility for humans and environmental sustainability.” He added, “Through the ‘Opposite United’ philosophy, we hope to provide customers with differentiated experiences while achieving innovative attempts that leave a legacy for future generations.”

This content was produced with the assistance of AI translation services.