K Car "Online Purchase Share Approaches 60% in Q1"

K Car, the largest direct-operated used car platform company in Korea, announced on the 20th that the online purchase service 'Naechasagi Home Service' accounted for 56.9% of total sales in the first quarter of this year.

K Car focused on enhancing the quality and convenience of Naechasagi Home Service by introducing ▲ Korea's first 100% '3-day responsibility refund system' ▲ up to 2 years quality warranty service ▲ free delivery service 'Home Service Time Deal' ▲ 24-hour instant payment system ▲ e-commerce exclusive 'K Car Home Service Mega Center' equipped with a one-stop merchandising process.

As a result, the sales proportion of Naechasagi Home Service in the fourth quarter of last year recorded 50.4% of total sales, surpassing 50% for the first time in a quarter. In the first quarter of this year, it increased by 6.5 percentage points compared to the previous quarter to 56.9%, breaking through 50% for two consecutive quarters.

Analyzing the direct-operated used car data sold through Naechasagi Home Service in the first quarter, the most expensive vehicle was the 'Mercedes-Benz S-Class W223' priced at 155 million KRW. It was followed by the 'Genesis G90' at 106.4 million KRW. The sales proportion of high-priced vehicles over 50 million KRW sold through Naechasagi Home Service increased by about 33% in the first quarter of this year compared to the first quarter of last year.

The best-selling direct-operated used car by model was the Grandeur IG, followed by Spark, All New Morning, Ray, and Avante AD. The most purchased vehicle specifications were 2018 models, mileage between 50,000 and 60,000 km, price in the 20 million KRW range, gasoline, and white color.

Sales of sport utility vehicles (SUVs) and compact cars increased. SUV sales jumped 48% compared to the same period last year. Compact cars increased by 22%, rising to second place. SUVs have been continuously increasing in sales over the past few years due to reasons such as spacious interior and stability from higher ground clearance.

As Naechasagi Home Service became more convenient and reliable, the age range of users also broadened. In the first quarter, the largest age group of Naechasagi Home Service users was in their 30s at 35.6%, followed by those in their 40s (26.7%), 50s and older (24.3%), and 20s (13.4%).

Jung In-guk, CEO of K Car, said, "We will continue to improve quality and advance the service so that purchasing vehicles online no longer feels difficult."

This content was produced with the assistance of AI translation services.