SPC Baskin-Robbins Launches 'Ice Caramel Coffee'

SPC Group's Baskin-Robbins announced on the 14th that it will launch 'Ice Camel Coffee' in collaboration with the cafe brand 'Camel Coffee,' which has established itself as a 'hip place' for Generation Z (Gen Z) with its unique taste and sensibility.

SPC Baskin-Robbins and Camel Coffee collaborated to create the 'Iced Camel Coffee.'
[Photo by Baskin-Robbins]

The new product is a flavor that realizes Camel Coffee's (Einsp?nner) as ice cream through Baskin-Robbins' technology and know-how. Coffee and milk cream ice cream harmonize, and crispy chocolate chips with an espresso aroma are added to subtly enhance the coffee flavor.

Baskin-Robbins also introduces the 'MSGR Blast,' a blended drink made by grinding 'MSGR (Misutgaru),' a popular menu item from Camel Coffee named after the consonants of misutgaru, together with ice. The MSGR Blast is a beverage made by blending misutgaru powder with milk and ice, topped generously with injeolmi, allowing customers to enjoy both a nutty flavor and a chewy texture simultaneously.

To celebrate the collaboration with Camel Coffee, Baskin-Robbins has prepared a unique event on the 15th where Park Kang-hyun, CEO of Camel Coffee, will work as a part-time employee at the Baskin-Robbins Garosu-gil store. From 12:30 PM to 3:00 PM on the event day, customers who purchase Ice Camel Coffee will have the experience of being served directly by CEO Park among Instagram followers. Additionally, customers participating in the event will receive a 1+1 coupon for MSGR Blast, redeemable at the Garosu-gil store starting from the 16th.

This content was produced with the assistance of AI translation services.