Busan City Creates Draft Design for 'Boogie Coupon' Targeting Senior Job Cafes and Restaurants

Production and Distribution of Paper Coupons Exclusively for Senior Job Projects

Opportunity to Strengthen Promotion for 2030 Busan World Expo Bid

Busan City will produce exclusive coupon designs featuring the city’s communication character ‘Bugi’ to revitalize senior job projects and support the bid for the 2030 Busan World Expo, and distribute them to the senior job project teams.

Coupon draft.

Currently, there are 60 cafes and restaurants operating under the senior job projects in Busan, of which about 16 locations use paper coupons for customer management. Busan City plans to distribute coupon designs using the ‘Bugi’ character and the ‘2030 Busan World Expo logo’ to senior job project stores to raise public interest in senior job projects and enhance their marketability.

The city will prioritize distributing coupon designs to stores that are not currently using paper coupons or are planning to open new locations, and stores already using coupons can also choose to use the ‘Bugi’ coupons concurrently as event-based or one-time promotions if they wish.

The coupons will be produced in two types based on the gifticon concept: ▲‘Product Exchange Coupon’ (worth 10,000 won) and ▲‘Accumulation Coupon,’ which offers benefits after ten visits to the store. Senior job project stores can select the type of coupon they want to use.

Director An Kyung-eun of the Social Welfare Bureau evaluated, “The production and distribution of these coupon designs will instill a positive perception of senior job projects among citizens and serve as an important opportunity to strengthen customer management and increase sales at senior job project stores.” She added, “To support the bid for the 2030 Busan World Expo, Busan’s senior job projects will also actively promote the event throughout the city.”

This content was produced with the assistance of AI translation services.