Hyundai Motor Company and German Design Museum Hold Joint Exhibition

Hyundai Motorstudio Busan Hosts
'Home Stories' Exhibition

Hyundai Motor Company is hosting the exhibition at ‘Hyundai Motorstudio Busan’ from the 6th until October 1st, through a partnership with the Vitra Design Museum in Germany.

In July 2021, Hyundai Motor Company formed a partnership with the Vitra Design Museum to explore the positive impact that design innovation can bring to everyday technology. This exhibition is the second project through the partnership with the Vitra Design Museum.

[Photo by Hyundai Motor Company]

This exhibition is planned to convey the evolution of residential culture alongside humanity and the story of mobility as a future everyday space. It is composed of three sections: starting with the Ioniq concept car ‘SEVEN’, followed by the Vitra Design Museum’s , and concluding with the new work by Studio Swine.

The first section features Hyundai’s large SUV electric vehicle vision with the Ioniq concept car ‘SEVEN’. The second section is the exhibition introduced by the Vitra Design Museum, which explores the evolution of residential culture over the past 100 years through innovative interior ideas. The final section concludes with , a new work by the design duo Studio Swine, who are active in the UK and Japan.

[Photo by Hyundai Motor Company]

A Hyundai Motor Company representative stated, “Under the brand vision of ‘Progress for Humanity,’ Hyundai Motor Company has communicated with customers at Hyundai Motorstudio Busan on the theme of design that enriches people’s lives. Through this exhibition, held in collaboration with the Vitra Design Museum, we hope visitors will examine the changes in residential culture that have progressed for humanity and gain new inspiration by experiencing how future residential environments will intersect with mobility.”

This content was produced with the assistance of AI translation services.