[Report] "Fragrant Coffee Aroma Wafting"... Visiting the 'Kanu House'

Dongseo Food's 'Kanu House' Popup Store Visit

'Kanu' Story at a Glance... Full of Experiences
Tasting of 'Barista Machine' Exclusive and Compatible Capsule Coffee

"It feels like a sophisticated cafe."

At around 1 p.m. on the 30th, at a pop-up store located in Seongsu-dong, Seongdong-gu, Seoul. The time when a cup of coffee is most needed during the day, the footsteps of those who had just finished lunch led them here. A long line quickly formed at the entrance with visitors waiting to enter. This place is the pop-up store "Kanu House," which contains everything about Dongseo Food's coffee brand 'Kanu.'

On the afternoon of the 30th, visitors are waiting to enter the 'Kanu House' pop-up store in Seongsu-dong, Seongdong-gu, Seoul.
[Photo by Song Seung-yoon]

Kanu House was planned to convey the values and vision of Kanu, Korea's representative coffee brand. It will operate for about two months until May 21. Kanu House consists of six floors in total, from basement level 1 to the 4th floor and rooftop. Following the staff's guidance, visitors first went to the basement 1 floor 'Kanurium,' which introduces Kanu's brand philosophy and story. This space displayed all the Kanu products released so far and a film featuring the CF starring actor Gong Yoo, the Kanu model.

On the 1st floor at the Kanu Barista Lounge, the recently released Kanu Barista machine and capsule coffee by Dongseo Food caught the eye first. It is a place where visitors can listen to product explanations and purchase products if needed. Choosing a capsule here and going up to the 2nd and 3rd floors, there is a space where visitors can brew coffee directly using the machine. Visitors can freely move around each floor. The reporter tasted coffee made with the machine on the 3rd floor. Among the Kanu Barista exclusive capsules, the 'Gentle Sky' capsule was chosen, which left an impressive balance of acidity and nuttiness.

An application form and business card for 'Kanu House' made by the reporter. On the second floor of the pop-up store, you can experience applying for a job, making business cards, and taking four-cut photo strips.
[Photo by Song Seung-yoon]

After having a cup of coffee, the visitor headed to the 2nd floor, which was the most popular among visitors. The 2nd floor was designed as an office space. Department signs such as 'Conference Room,' 'Lounge,' 'Document Storage,' and 'HR Department' were posted everywhere, and desks, chairs, and whiteboards were arranged to look like an actual office space. The layout was designed considering that office workers drink coffee the most in such places, allowing for a realistic experience. There were several experience zones on the 2nd floor, including office job application experience, business card making, and 4-cut photo experience. Filling out a job application form with a simple quiz about Kanu and taking sticker photos quickly created a plausible document. Visitors could also make business cards by writing their own name, affiliation, and address.

On the 4th floor espresso bar, visitors could experience menus such as Con Panna, Macchiato, and Espresso using Nespresso-compatible capsules. Unlike the bright atmosphere of other spaces, the red lighting interior gave the feeling of being in a lounge bar in the city. The last floor, the 5th floor, was designed as a rooftop with a panoramic view of the alleys of Seongsu-dong. There was a cup decorating experience space and tables where visitors could enjoy coffee, making it a good place to rest after walking for a long time.

A Dongseo Food official said, "Although it is still early after opening, many visitors who experienced the attractions and activities prepared on each floor of Kanu House have given satisfactory responses," adding, "We will continue to accelerate online and offline marketing activities so that people can feel the coffee life with Kanu in their daily lives."

On the afternoon of the 30th, visitors who came to the third floor of the 'Kanu House' pop-up store in Seongsu-dong, Seongdong-gu, Seoul, are experiencing coffee made with the Kanu barista coffee machine.
[Photo by Song Seung-yoon]

This content was produced with the assistance of AI translation services.