Lotte Home Shopping to Exhibit 18m 'Belligom' at Lotte World Tower Plaza

Exhibition Also Held at Gwanghwamun and Dongdaemun Design Plaza

Lotte Homeshopping announced on the 28th that it will hold public exhibitions using the popular character Bellygom at Seoul landmarks such as Jamsil, Gwanghwamun, and Dongdaemun.

From the 1st to the 23rd of next month, Lotte Homeshopping will host "Amazing Bellygom Happy B-DAY" at the main plaza of Lotte World Tower in Jamsil. The exhibition will feature an 18-meter giant Bellygom, a 2-meter Bellygom sculpture dressed in a cake costume, and a sculpture of Bellygom’s friend character "Kkonyangi." They will also release the Bellygom theme song and offer various events such as the "Happy Bubble Party" and "Dance Party with Bellygom."

Additionally, from the 30th of this month to the 3rd of next month, they will participate in the "Light Up at Gwanghwa" event supporting the bid for the 2030 Busan World Expo held in Gwanghwamun, and from April 30th to May 7th, they will take part in the cultural tourism festival "Seoul Festa 2023."

At Dongdaemun Design Plaza (DDP), an exhibition titled "Strange DDP’s Bellygom" will be held throughout May in collaboration with emerging designers. Various concept sculptures will be showcased, including a 3-meter Bellygom, a Bellygom trapped in a glass bottle, and a Bellygom with different colors on each side.

This content was produced with the assistance of AI translation services.