Cheil Worldwide Wins 11 Awards Including Grand Prize at 'Adfest 2023'

Cheil Worldwide announced on the 27th that it won a total of 11 main awards at ADFEST 2023, a major advertising festival in the Asia-Pacific region, including 1 Grand Prix, 3 Golds, 3 Silvers, and 4 Bronzes. Additionally, based on its award achievements, Cheil Worldwide’s headquarters became the first in Korea to be selected as the 'Digital Agency of the Year.' The Digital Agency of the Year is determined by aggregating the scores of finalist and higher-winning works in digital-related categories, recognizing the top digital agency in the Asia-Pacific region.

Cheil Worldwide employees are taking a commemorative photo after winning the Humanity Award at AdFest 2023 with the 'Ddokddok' campaign.
[Photo by Cheil Worldwide]

The 'KNOCK KNOCK' campaign, conducted by Cheil Worldwide and the National Police Agency, won a total of 7 main awards, including Golds in the Mobile and Media categories. Notably, the campaign received the 'Humanity Award,' which is given by a panel composed of chairpersons from each category’s jury to the most outstanding creative work among Gold-winning entries executed by non-profit organizations and foundations.

'KNOCK KNOCK' is a silent 112 emergency call campaign that allows people to request police assistance even in situations where speaking is difficult. After the caller dials 112, pressing any number button 'knocks' to signal a difficult-to-speak situation, then a connection link is sent to the caller’s mobile phone, enabling optimal initial response through functions such as live video transmission, location tracking, and secret chat. The campaign was planned based on the insight that victims of domestic violence, dating violence, and child abuse often share the same space as the perpetrator, which restricts their ability to make 112 calls.

The 'Grand for Humanity' jury explained the award background, stating, “We highly appreciated the excellent idea that beautifully completed every process from insight, concept, execution, to real impact, with an insightful cultural approach.”

Samsung Electronics’ 'QUEST FOR DYSLEXIA' campaign, which was designed to easily detect signs of dyslexia early through a game, also won a total of 4 main awards including Gold in the Mobile category. The campaign exposes children participating in the game to confusing letters; children who fail to match them are judged to show signs of dyslexia, and their parents are notified to seek professional examination.

This content was produced with the assistance of AI translation services.